Though its effect is often indirect, blogging is still a form of marketing. It should be tied in with your overall marketing strategy to have the strongest possible impact.
If you are advertising a sale on your social media or email marketing, include it on your blog as well. If your business is mentioned in the media or you appear on a TV spot or radio show, put that in a blog post and include a link so that visitors can see those appearances.
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If you rebrand your business or change your website, your blog should change along with them. Are you launching a product? Write several blog posts on related topics and publish them in the weeks leading up to the launch to generate interest and help customers understand how the new product will benefit them.
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